Spoof Add.

The image I Chose is a parody on alcohol consumption. This is an image of a bottle of Absolut Vodka that is withering down due to its lack of performance. This is what is meant by the bold text at the bottom "ABSOLUT IMPOTENCE". Below that there is another phrase, "Drink provokes the desire but takes away the performance" -William Shakespeare, which describes the add at its best. Alcohol is the leading cause in most automobile accidents, which is a fact brought up by the section of spoof alcohol adds at the Adbusters website, and this image emphasizes how strongly it impairs one's abilities. I think this image relies on both word and image for its appeals because with out one another they wouldn't make sense. The shriveled bottle with the spilt alcohol visually gives the reader what the bold letter print can't and visa versa. The spoof add is not so much selling a straight forward idea (that alcohol is bad) as it is giving an idea to the reader, the idea that alcohol needs to be taken with responsibility.