This image is based solely on sex appeal. At first glance a viewer tends to look at the face at the right upper or the very slightly shown underwear at the lower left and continue on to the opposite end. The female figure dominates the picture while barely representing the underwear which the add is based on. Her figure is striking as it allures to both females and males, especially because of the position of the model. The Name of the company is rather small and the underwear the add is selling is hardly shown, leaving only the model's sex appeal to represent for the add. This image uses Pathos to appeal through one's lust, intriguing one to buy the clothing. This add is very inappropriate as it is selling solely sex appeal with a name, but then again with out it, (in today's society) the clothing would never sell.
2 comments:
I agree with the figure analysis you did, because it is appealing to males and females. Females can think "If I wear this underwear I will be as sexy as she is," while males are thinking something along the same lines about other females. Most advertisements for popular brands rely on sex appeal in today's society, because like Molly said in her post, sex sells. Without the sexual appeal behind these advertisements, these brands probably wouldn’t be known at all.
Hey I like your add... it was similar to mine, because my girl in the ad had simply a shirt and underwear on, she was positioned differently. You are right how we catch the face first then move our eyes downwards to her underwear. This is odd because usually we from left to right and perhaps the advertisers had this in mind whiel producing the ad but then when it comes to it we read the image from right to left. I liked how you used pathos as your link that was original bc I haven't seen anyone else do that with the appeals. Great job
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